We know, we know – social media marketing and management takes time. It takes a lot of time. From understanding the different audiences on each platform, and knowing which performance metrics to measure, implementing a social media marketing strategy into your overall marketing approach is tedious and very time consuming. But don’t worry because Social Media Marketing is what we do. Please take a few minutes to read below to learn the basic answers to some of the most common social media marketing questions we get asked every day in our business.
WOW: the world has gone social. 30% of all time (and counting) monies spent online is allocated to social media. If you want to get your business in front of people, social media is the most cost effective way to do it. Whether you’re interested in social brand awareness,targeted sponsored content, or a combination of both, we can put that together for you!
A post is content you share on social media for your followers to see organically that only takes you time and not money. An ad is a paid post to target a specific targeted audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. The saying is “If it’s performing well on it’s own, putting money behind it will always increase its reach”.
On most platforms, it’s best to post to your audience at least twice a week, but some social media outlets are an different. Twitter and Pinterest can be more a lt more frequent if you have the time and the content to post. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have to create a sense of urgency and be different with your content without being too excessive. People will stop following you if you only try to sell them something. Give them some free advice, an example of a successful post, some bloopers of what has gone wrong from time to time and exclusive helpful content.
the definition of organic marketing refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. What should I spend on my social media marketing advertising? It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook for best results. Obviously, more spend will usually get you more results, but a little can go a long way on social media. We always recommend starting with a small budget. TEST,TEST,TEST though to see what works best for your brand. How can I tell if there’s a Facebook pixel on my website? The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create remarketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found. An alternative option to check on the status of your Facebook pixel is through Facebook Business Manager. Navigate to your Business Manager account and select “pixels” under the Measure & Report tab.
Like most other things on social media, it depends on the platform you’re using. Let’s break it down: Can Delete Comments: – Instagram – Pinterest – YouTube – LinkedIn Cannot Delete Comments: – Facebook – Twitter Other Options on Facebook While your Facebook Business page can’t delete users’ comments, you do have the ability to block specific words and profanity from your page. You can also hide unwanted comments. This can all be managed under your ‘Settings’ tab in the upper right hand corner. As far as Facebook reviews go, you can turn those off too. However, we don’t recommend this option because reviews today are as important as ever. If you do receive a bad comment or review, we believe it’s best to respond with a solution, such as asking the reviewer to contact you directly (through direct messaging, email or phone) to resolve the situation. This lets the public see you are proactive and want to make your customers happy. This is called reputation management, a service that we offer.
When it comes to Twitter, you have a few different options to get rid of negative comments. You can: – Block the offending user – “Mute” future Tweets from a user – In extreme cases, report users for spam or abusive language
One thing is for certain – effective social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. But that cost can reap huge rewards.The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t always mean revenue. It can, but it can also mean meeting other objectives, such as getting new untapped leads, increasing your email marketing subscriptions, or even boosting customer satisfaction. The ROI you will get is the direct result of how often you post, how focused your social media marketing strategy is and how great your content reflects who you are.
Ever watched a video of funny pets? Bam over 1 million views! Ever watched a how to do something ? Double bam! Over 2 million views! That is proof positive that Video Marketing on Youtube has become more and more important in the world of social media marketing. Did you know that YouTube gets over 4 billion views per day? Promote your big or small business brand’s image through a video, with suggestions like letting your audience have a peek behind the scenes at your business, or make a how-to video.
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that a great social media marketing campaign is a marathon and not a sprint.
Try to post consistently. Or hire us! Don’t be afraid to let your passion and personality show brightly. Always engage in conversations when possible. Answer every question. Find ways to encourage audience engagement. Provide interesting relevant and valuable content freely, without getting salesy. And be very creative. That bright pink background is awesome!
